WHY IS JAZZ DECLINING IN POPULARITY?
According to JazzLine News, both jazz and classical music represent approximately 1.4% of music consumption in the United States (Rosa, 2015). In addition, from 2011 to 2012, jazz was the only genre to have a decline in digital album sales compared to other genres, including hip-hop/R&B, pop, and country (Walls, 2016).
In an era where technology and new forms of expression emerge, jazz can't compare to the immense popularity of different styles of music. Many groups of people, specifically the younger generations, aren't as exposed to the music as it was developing. That was more geared towards the older generations, where jazz was still spreading across cultures and various people groups (Blake, 2016). It's thanks to schools and community centers that allow the option to explore in the jazz (and classical) music which helps keep the styles alive.
I'm thankful for the opportunity to learn about this amazing style of music, and I hope to inspire people to perhaps discover something new and different. I would say the least someone could do after seeing my project would be to just listen to a song and see what you enjoyed.
References
Blake, John. “When Jazz Stopped Being Cool.” CNN, Cable News Network, 26 Sept. 2016, www.cnn.com/2016/09/25/entertainment/cnnphotos-jim-marshall-jazz/index.html.
Rosa, David La. “Jazz Has Become The Least-Popular Genre In The U.S.” Jazz Line News, 9 Mar. 2015, news.jazzline.com/news/jazz-least-popular-music-genre/.
Walls, Seth Colter. “Is Jazz Entering a New Golden Age?” The Guardian, Guardian News and Media, 8 July 2016, www.theguardian.com/music/2016/jul/08/is-jazz-entering-a-new-golden-age.